Vision
Cocoa, "City of Community, Culture and Commerce," is the most livable of Florida cities; the focus of culture, commerce and tourist activity in East Central Florida. A city where:

• All residents have the opportunity to participate in community decisions.

• A vibrant, diversified economic environment is promoted.

• Proactive, responsive, efficient and accountable government services are provided for all the people.

• A healthy ecological environment is promoted.

• Quality education is promoted.
• A safe community is maintained.

• Intergovernmental cooperation is promoted.

Values 

• We demand the highest standards of professional ethics and accept responsibility for our own actions.

• We serve the residents of Cocoa and empower our employees to provide a responsive and courteous delivery system.
• We ensure an environment for input to decision making and employee participation in organizational problem solving.
• We value each individual contribution, which furthers the mission of the organization.
• We value a diverse citizenry and workforce, and show respect to all individuals without reference to ethnicity, sex, age, disability, religion, sexual orientation or family status.

Goals
Finances
Develop to the fullest potential financial resources.

Safety
Promote the safety of the community and a feeling of security among citizens and visitors.

Infrastructure
Plan and assure infrastructure reliability and regulatory compliance.

Redevelopment
Revitalize downtown Cocoa as the economic, civic and cultural center of the community. Revitalize Diamond Square and US 1 as viable economic communities with emphasis on its commercial corridors.

Efficiency and Effectiveness
Provide for maximum efficiency and effectiveness in delivery of City services.

Customer Service
Provide responsive customer service and fair and open public processes.

Communication
Promote confidence in the expenditure of public funds by informing, educating, and involving citizens.

Leadership
Serve as a leader to promote regional action to ensure effective, efficient and equitable delivery of services for the residents of Cocoa.

Environment
Plan growth, which is sensitive to the environment and recognizes significant community resources.

Economic Development
Encourage a diversified economic base, which provides for long-term economic health and quality of life.